BEIJING – Following the success of its recent launch of sales of Italian fashion brand M Missoni, Shangpin.com, China's leading retailer of fashion items and luxury goods, announced today that it has been given authorization to begin selling the collections of some of America's most renowned fashion brands and designers. With this new sales agreement, which kicks off with items for the spring and summer seasons, Shangpin.com has become China's foremost authorized retailer of designer fashion brands, and luxury goods. Brands and designers represented for the SS2012 season include Cynthia Rowley, Laundry by Shelli Segal, Charlie Jade, and Aryn K, and all will be available for purchase within the next few days. Shangpin.com is helping many of these brands make their first foray into the mainland Chinese market, providing China's fashion enthusiasts with the most trendy and up-to-date American fashions each season.
Compared with Europe's big-name designer brands, this batch of American companies can be said to have their own approaches and styles. Simultaneously sexy and languid, while also free and unrestrained, these brands represent a new era for the American fashion spirit. If European fashion is said to resemble a carefully prepared feast, embodying the best of European culture, American fashion must be seen as a lavish buffet, a smorgasbord from which one can pick and choose, showing off his or her individual style.
According to Winnie Foon, Shangpin.com Vice President of Global Merchandising, "By helping this group of American fashion brands and designers enter the Chinese market for the first time, Shangpin.com is working to give China's growing fashion consumer base a chance to see the latest from both the New York and Los Angeles fashion scenes. In recent years, these same consumers have become increasingly knowledgeable about designer brands and luxury goods, and more and more have joined a growing circle of fashion experts, in touch with both the big brand names and the latest trends in practical fashion. This highlights the evolution of the Chinese consumer.
Launched in 1988, Laundry by Shelli Segal is a contemporary fashion label, the epitome of the "Los Angeles Girl:" modern, vibrant and carefree, craving the next fashion statement. The Laundry girl demands fashion forward luxury quality, taking her from work to play. She is drawn to Laundry's celebrity appeal and red-carpet personality. Whether she lives in Beijing or New York, the Laundry girl sees herself as a reflection of the ultimate "LA Girl." The Laundry label speaks to trendsetters throughout the world who remain intrigued by the allure of Hollywood's on-trend, energetic and glamorous culture.
Each season Laundry by Shelli Segal interprets the latest trends, adding unique styling to create a signature look. Spring '12 is no exception, and is full of fabulous runway inspired trends making it impossible to choose just one. The clothing line is sought after by fashionistas and Hollywood A-listers alike, including Beyonce Knowles, Blake Lively and Jennifer Aniston.
"Laundry by Shelli Segal has been a leader in the contemporary dress market for more than 20 years, and we are delighted to be one of the first American brands to retail our sought after collection on Shangpin.com, in mainland China. Our consumer is an on-trend fashionista who craves the latest designs with exclusive prints, bold colors, innovative fabrics and handcrafted embellishments. We are thrilled to deliver our signature looks to the savvy Shangpin.com customer. With the launch of the Spring '12 collection now available, we look forward to an exciting and mutually beneficial relationship in the contemporary market," said Cynthia Erland, Vice President of Marketing, Laundry by Shelli Segal.
Cynthia Rowley, who began work in 1988, is today a premier representative of New York and its fashion scene. With 20 years of established success and brand history, her company has become a force in the fashion industry, creating a "new classic" style. As a designer, Cynthia Rowley's clothing often reflects a young girl's taste, combining fresh and clean colors with bright, individual personality. This year's spring and summer lineups both showcase this style. At the age of seven, Rowley sewed her first dress, and relying on her skills and determination ever since, she has been given numerous accolades. Such awards include a Perry Ellis Award for both men's and women's fashion, prizes given to designers in both fields who display the utmost brilliance. Notably, Cynthia Rowley has also been touted by American fashion icon and Sex and the City star Sarah Jessica Parker, who is said to be a huge fan of Rowley's designs.
Charlie Jade and Aryn K are two other trendsetters in American fashion today. Charlie Jade combines delicate prints, rich colors, luxurious fabrics, and an understanding of a woman's curves to create leisurely designs both sexy and youthful. Aryn K is devoted to making beautiful sets of clothing that both reflect the latest fashion trends and take into account versatility and durability, allowing women to show off their unique personalities and elegance. In the case of both brands, buyers can get outstanding quality at a reasonable price, enjoying a taste of high fashion without breaking the bank.
This authorized sales event is now underway. As the first step in bringing the free spirit and personality of America to China, Shangpin.com is making spring and summer 2012 the seasons of American fashion.