Who We Are

Shangpin.comis the leading and the largest luxury fashion online shopping platform in China.It was launched in July 2010 as a member based shopping platform exclusively to the VIP credit card customers of several leading Chinese banks. Shangpin.com's close strategic alliance with the banks and access to its top clients, has enabled the company to build a solid and close trusted relationship with its affluent customer base who is prepared to make high value purchases online with Shangpin.com.

Our proven expertise and track record in China has enabled us to grow at astounding rates to take the leading position of online luxury sales in the world most exciting marketplace for luxury goods. With over RMB 200 million sales turnover in 2011 and 700 employees, Shangpin.com is setting the benchmarks in China.

Our Mission

Commitment,Dedication, Determination and Passion. These are the four cornerstones that has enabled Shangpin.com to build the most dynamic and number one company selling luxury goods online in China.

Shangpin.com is a social responsible company and believes that corporations should give back to the community. We have established the Shangpin Foundation to support education as the most effective solution to alleviate poverty.

What We Do

The online shopping platform is focusedon marketing and sellinginternational luxury brands, designer and contemporary lifestyle fashion goods to over 2 million active and affluent VIP members. Our customer base is rapidly growing with double digit monthly growth rates.

Shangpin.com currently covers apparel, shoes, handbags, fashion accessories, watchesand jewelry. We aim to partner with international brands and designers to sell "lifestyle" to our targeted customers through brand education, brand loyalty and mix & matching styles. enhanced by our e-styling magazine, product showcasing, one-to-one customer hotline service, timely delivery (in partnership with FEDEX) and our unique Customer Trust (100% genuine brands & products) and Satisfaction Guarantee Program.

We have launched the Shangpin.comCustomer Trust and Satisfaction Program which includes initiatives such as a 24-hour customer hotline service and free special deliveries with FedEx.

Our Investors

Shangpin.com has raised a stunning UD$70 million in a 12 month period to establish itself as the clear market leader in online luxury sales in China. Thissignificant capital investment will enable Shangpin.com to develop the most exclusive online luxury "total shopping experience" in China with our exceptional after sales and customer service. We will be able market and promote our brand partners in building their brand awareness with a long term commitment to the sales and promotion of the best brands from around the world seeking a partner with a proven track record in China.

Our international investors include Chengwei Capital, Disney's Steamboat Ventures, and Morningside Ventures.

Management Team

Mr. David Zhao (赵世诚) - CEO

After extensive work experience with Chinese state-owned financial institutes, David Zhao went to the United States in 2000 for further studies. He later worked in several senior management roles in a number of NYSE listed companies including HP and MOVE, where he lead the innovation and implementation of a wide range of e-commerce projects. David is an expert in internet SNS, B2C platforms and SAAS commercial modeling.

David returned to China in 2005 to establish Vansky Technology with a innovative new e-commerce model. Equipped with his vast and in-depth e-commerce expertise and keen insight into China's upper-end consumer segment market development, David seized the market opportunity by founding Shangpin.com in 2010.

Ms. M. Claire Chung (仲忆澄) – Vice President- Global Business Development

Claire joined Shangpin.com in 2011, and is responsible for global business development, brand management, and identifying unique and new designers' brands, Claire is a polyglot and speaks 5 languages.

Claire Chung is a graduate of Barnard College at Columbia University. She began her international career in New York at the Citibank Art Advisory Service, (Division of Citibank Private Bank). She later joined Christie's Hong Kong, where she launched their Client Advisory Services Group. Later, her role was expanded she was relocated to HQ in London where she was in charge of covering VIP client development for all of Asia- ex-Japan.

Claire was the CEO & Founder of Touch2Give.com, a European based SNS social-network based e-commerce start-up dedicated to providing an online marketplace for emerging and niche luxury designer brands with a focus on sustainable and ethical fashion forward brands.

Ms. Winnie Foon (刘韵仪) – Vice President –Global Merchandising

Winnie Foon has over 16 years of international luxury fashion merchandising, sales, and marketing management experience. She has worked with multinational and local fashion retail companies, such as Land Crawford department stores, Seibu and I.T.

In recent years, Winnie has been a very successful entrepreneur, developing a full range of high quality fashion goods for up-market fashion retail chains in the UK, USA, China, Taiwan and Hong Kong. She has close associations with various related business chambers and great passion forfashion B2C market development in China.

Winnie bringsher vast international high-end fashion business know-how and connections to leadthe purchasing, sales and marketing teams in both Hong Kong and China to bring the best current selection of international brands & products to Shangpin.com's members who are eager to learn and shop for new brands and lifestyle.